On the other half of the display there are 18 more hooks which will be used for cash value gift cards and cards for audiobook subscriptions. The price tags have already been applied, and range from $2.99 to $26.99. They will be used to show off a selection of ebook and/or audiobook title cards. The display has hooks for a little over 60 gift cards. I know there’s a report that Walmart will sell 3 models, but there is just the one card and one price tag for the one model. The Kobo Aura will not be on the display itself instead, customers will take a hang card from the display, use it to buy the Aura, and then collect the ereader afterwards.Ĭustomers will use a similar process for buying ebooks in a Walmart store. (While the ebook display has clamps for two devices, the second one is sized for a tablet and has a label that mentions the ebook app, not a Kobo device.) Walmart will sell just one Kobo model in stores at launch, the $99 Kobo Aura. The ebookstore will be located at it goes live, and it will be managed by Kobo and supported via a subdomain on Kobo’s website. Walmart is going to be selling ebooks both on its site and in stores. While there is no sign of the Walmart eBook apps, I did report a few weeks ago in an exclusive scoop that this would launch on the 21st, and here it is. ![]() ![]() Walmart is in the process of setting up new ebook sections in the book departments of its stores, Kobo has let slip a promo video for "Walmart eBooks", and multiple references have been found in Walmart’s help pages.
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